With a whopping 1.5 billion active users and a growth in messenger marketing lately, businesses now turn to Whatsapp to sale, drive growth and market their products and services.To scale in 2019, you need to incorporate messenger marketing into your strategy. Listed below are 4 ways “Whatsapp Business” can benefit your business.

• Build Trust With Business Profile

Businesses are built on trust and Whatsapp business gives you the opportunity of building trust from your profile. You can add your company name, opening hours, services, address and even your website address.

With all these details your customer can easily connect your business, know when to reach you and also know a lot about your business.

• Customer Support

WhatsApp business and other messenger apps are redefining customer service. It enables businesses to send personalised messages and offers and also replies almost instantly to customers queries and complaints.

WhatsApp Business will also put your business in your customers inbox, which is reserved for family and friends. Thereby, the customer can easily chat with you without leaving his inbox.

And be sure to make the conversation relaxed and a bit funny and not too formal. Doing this will trigger trust and build customer loyalty with your brand.

• Make Sales

This is probably the best part about WhatsApp business. You can convert friends into customers by marketing to them either through personalised offer or Whatsapp statues.

After collecting contacts from your customers, you can send them personalized offers as a message and they can purchase from you and send you proof of payment instantly.

With these funnel rightly used, your conversion is guaranteed.

• Payments

I know your’e probably thinking about how to accept payment after making sales. Don’t worry, I got you covered.

Whatspp is working on releasing Payment feature on its platform to enable businesses accept payment without leaving the app. Although the payment beta version has been released in some countries, they are seriously working on pushing it out soon.

What’s stopping you now, from utilizing WhatsApp Business to boast your engagement and sales.