Winter is Here!
The biggest TV show on earth with a total of over 4 billion live streams from the internet, indeed has valuable lessons for every CEO. Read below and discover the insights:
1. Scarcity: According to book Influence by Robert Cialdini, the law of scarcity states that “opportunities seem more valuable to us when the availability is limited”. This laws shows clearly at the 595 days interval it took the season finale ” Season 8″ to come out.
In between the waiting interval coupled with the trailers they keep pushing out, it created a lost of scarcity and anticipation that led to an estimated number number of 1.2 billion persons re-watching the movie and also attracted a more of 8 partnership deals for GOT.
GOT scarcity principle really paid off to the extent that its come back, trended in almost all social media platforms and was also the talk of the town.
If GOT did it you too can, how can you apply scarcity principle to your product or service to increase sales and growth.
2. Security of information: In an internet World constantly threatened by cyber insecurity, securing information is vital. The massive success of GOT’s come back wouldn’t have been possible had it been any of its season finale’s episode leaked before the release day.
HBO’s Game of thrones made a topmost priority in ensuring its data securing, despite the many threats of internet frauds their heavy investment paid of by protecting their data till the release date.
When designing your product or launching a service, ensure you invest in data securing to avoid risking millions to hackers.
3. Pre-launch Activities: Part of the success of the multi-record-breaking TV show can be attributed to it’s pre-launch campaigns that includes music concerts and sales of GOT accessories.
Their concerts also succeeded in creating mass awareness and drawing in more fans to watch the show from all over the world. The mugs and other branded materials also attracted more fans to the movie.
How can you build a great pre-launch activity around your product to experience sales and growth, start implementing and start seeing returns.
Thanks for reading!